ABOUT ME
Design with Purpose
I am passionate about the philosophy behind things - their “why”, their heroes, the cause that fuels them.
I always start by architecting the big picture, to bring clarity and systemic thinking to problem solving.
As a designer, I am inspired by music: harmony comes from a wise arrangement of patterns and syncopated ideas, to meet both rational and emotions.
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In a world full of blitzkriegs, I propose trust, skill & goodwill.
I am a designer, with solid change enablement and innovation drive. My core professional competencies are in Product & eXperience Design. Over the years, I have successfully added on business, strategy & digital transformation attributes.
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I currently act as CX Lead for the Business Banking area in ING Bank Romania and Chapter Lead for the UX Design (service design, UX research, UX writing) for product and channels Tribes. Other competencies acquired along my career are behavioural segmentation, product marketing, and relationship marketing. I develop intellectual curiosity in technology, education, and sustainability. ​
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My design thinking & CX role models are Hartmut Esslinger and Steve Jobs.
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I am an occasional drummer and an attempting writer (MANA - Bud of Core).
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Want to learn more? Let's get in touch.
EXPERTISE
Integrated Product & Experience Design
CX Management
User profiling & root cause
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Follow a consistent phygital product & channel charter
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Customer satisfaction & engagement measurement
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net promoter score (market benchmarking, relational, touch point/ transactional)
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customer satisfaction score
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customer effort score
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complaints root-cause
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brand tracking
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Ideation & prototyping
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Customer insights
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User profiling
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User-centred features prototyping & UX writing
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Proactive studies
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Discovery
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Usability (assisted, 1-2-1, unassisted)
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Ethnographic
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UX Design Management
Service design & UX Research
UX Interaction Design
Low & high fidelity design and prototyping
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Low fidelity design
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Wire framing
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Low fidelity prototype
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Responsive LoFi design
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High fidelity
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Mockups
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High fidelity prototype
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Responsive web design prototypes
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Figma, Adobe XD
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Personalisation blueprint for enhanced CX
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Architectural view
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Personalisation epics library
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Enticement/ banner management
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​Communication
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Campaign management (orchestration, prioritisation)
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UX writing
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Contact policy and efficiency
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Personalised Interaction
Create expertise from scratch for B2B
Product Development
Product architecture & features definition
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Manage product development stages
- ​requirements & functional specifications
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​features definition & compliance validation
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pilot & regression testing
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product marketing and launching
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Project management techniques
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PRINCE2
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PMP
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Agile
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Program/ roadmap ​co-creation
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​CX targets and action plan
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CX plan integration in the development agenda
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Agile way of working across expertises/ teams
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Team readiness
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​Team skills/ competencies development
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CX-driven culture (communication & events)
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Dedicated CX expertise in development process
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Digital Transformation
Program definition & organisational redesign
MY APPROACH
Focus on Quality & Autonomy
In line with the festina lente philosophy, I aim to acquire craftsmanship in a sound, robust, and sustainable fashion.
I act as a team player and a humble, common sense leader and I function guided by offering reliability, hands-on attitude, and depth for high quality and relevancy.
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I believe that people are looking for autonomy in life. Therefore, I act in line with J.W. von Goethe's thought: Treat people as if they were what they ought to be, and you help them to become what they are capable of being.